Norval

Strategic Marketing

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30.00 USD /single lesson (60 min.)
Business / Market

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General information

nick Norval
country Trinidad and Tobago
languages English
contact

Education

I am a Doctor of Business Administration (DBA) student at Columbia Southern University, Alabama, USA.  I graduated (MBA) from Henley Management College in the United Kingdom in 2010. 

As a manager at both strategic and tactical levels of various non-profit organizations for over nineteen (19) years, it is my belief that my experiences can deeply enhance the quality of my tutoring. I have also functioned as a lecturer of the University of the Southern Caribbean, Trinidad. From a technological perspective I have conducted web conferences and am exposed to using Blackboard.    It is also my belief that I can identify with diverse cultures since I have been exposed to many Caribbean islands, USA and spent a year (2002) living in Australia.

Experience: 19 years

About me

In this course we will address various areas such as:

  1. Assessing the macro and micro environments
  2. Analyzing one's Customers
  3. Assessing the competition
  4. How to segment and position one's product or service
  5. Ensuring Competitive Advantage is sustained
  6. Exploring the Marketing mix
  7. Excelling at Customer service