Rlstevo
Rlstevo

Brand Maangement & Effective Advertising

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20.00 USD /single lesson (60 min.)
Business / Marketing & Advertis...

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General information

nick Rlstevo
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Education

1978/1982   University of Edinburgh, M.A. (Hons), Politics

 1984/19 85   Middlesex University, CNAA PG Dip, Film & Television Production

  1996/1999   University of Bradford Management Centre, M.B.A.

 2004/2006    Anglia Ruskin University, M.A., Marketing and Innovation

 TEACHING QUALIFICATIONS

< p>2011 The University of Ulster, Certificate in E-Tutoring

  2001/2003  Robert Gordon University, Post Graduate Certificate in Tertiary Level Teaching (PGCTLT)

 19 98/1999  Barnsley College, City & Guilds 7307, Diploma in Further Education Teaching (C&G 7307)

Experience: 16 years

About me

The aim is to provide students with the ability to critically analyse the attributes of branding and to strategically manage a brand in the marketplace.

Students will also learn how to critically evaluate the importance of strategic advertising as an integral part of brand building and the importance of strategic planning for brand communications.

Emphasis will be placed on how to evaluate and analyse ‘brand equity’ and why brand communications is critical for the manufacturer, retailer and consumer.