HasnainB
HasnainB

Marketing Management, Marketing Research, Product & Brand Management, B2B Marketing, Sales & Distribution Management, Services Marketing, Integrated Marketing Communication, Consumer Behaviour, Strategic Marketing, Advertising.

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20.00 USD /single lesson (60 min.)
Business / Market

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General information

nick HasnainB
country India
languages English, Hindi
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Education

Experience: 4 years

About me

Objective: To develop understanding of underlying concepts, strategies and issues involved in the marketing of products and services.
Unit I
Definition, Marketing vs. Selling, Marketing concepts and types. Marketing management, Marketing mix, Product portfolio decisions: Product portfolio matrices (BCG, GE) STP (Segmentation, Targeting, Positioning) concepts. Marketing planning, organization and control.
Unit II:
Product: Definition, classification, product line-concepts and decisions, differentiation, standardization vs. adaptation, New product development process, Product Life Cycle, Packaging, New trends in Packaging, labelling, tags, and quality standards.
Unit III:
Pricing: Meaning, pricing objectives, Process, Methods, price adaptation (geographical pricing, discounts & allowances, promotional pricing, discriminatory pricing, product mix pricing)
Unit IV:
Physical distribution: Definition, Channels, functions & Levels of distribution channels, Channel-management decisions, Vertical, Horizontal and Multi-channel marketing systems, Legal and ethical issues in channel relations. Retailing: Meaning, types, functions of retailers, marketing decisions related to retailers. Wholesaling, Impact of technology and internet on distribution.
Unit V:
Promotion: Definition, promotion mix concept, Advertising: Meaning, advertising objectives, 5-M model, Sales promotion: Meaning, tools and techniques, Public relations: Definition, techniques and methods of PR, Direct marketing: Concept, channels (face to face selling, Direct mail), catalogue marketing, telemarketing, e-marketing, m-commerce, Personal selling: Meaning, process.