Brand Management and Consumer Buying Behavior
|languages||English, Hindi, Marathi|
I am Professor Athar Ali having 6 years of teaching experience to the engineering and Management students.
Experience: 6 years
Brand is an intangible asset of an organisation. It defines the position of the product of the organisation and the organisation itslef the target market. Every organisation allocate lot of amount for investing in the building up of the goodwill of itself. Hence, brand management comes into picture.
analysis of the buying behavior of the consumer helps the organisation in market research and the demand analysis which is very necessary for handling the efficient operation in the organisation.